Hey!
Today I will review the 2024 roadmap for Ottawa Custom Candles which should provide insights into what to expect.
I have my logo and candle label developed, and will soon be adding them to every candle sold. These labels will provide a modern, minimalist look that represents Ottawa Custom Candles, and a small description of the scent. We’re quite pleased with the outcome of these labels and look forward to sharing them with our customers in 2024.
With Fall and Christmas in the rearview, we’ve built collections for both those seasons, which will be readily available when they arrive in 2024. With 2024 approaching, our Valentine's collection is created and ready to go.
Our spring and summer collections will start to be developed and be available come the arrival of both those seasons. When these collections have been created, we can look into potential localized holidays such as St. Patrick’s Day, Cinco De Mayo, etc.
Although we pride ourselves on the customization of your candles, we are going to start building out inventory for our most popular scents, followed by the rest of the scents. This will allow us to cut down the timeframe from when you first order to when you receive your candles, as traditional wait times for a custom soy candle can be 10-14 days.
With an inventory, this will also allow Ottawa Custom Candles to join local markets, and sell in person. This will be a great time to get face-to-face interactions with new and existing customers.
Due to the success of Ottawa Custom Candles, we are looking to expand our operations with equipment, inventory, and space. This will allow for greater production of our candles, and build at a pace that provides our customers with a small turnaround window from their initial order.
Bulk raw materials, benches, and tools like printers, wax melter, and storage will create an environment for the greater success of Ottawa Custom Candles.
Ottawa Custom Candles has seen tremendous support from our customers since starting this business in November 2023. We want to continue building upon our success through word of mouth, referrals, and marketing campaigns. Growing our presence in Ottawa and beyond is a dream, and 2024 will be a fantastic year for doing this.
Our candles already provide a warming and fantastic smell for your home, but single-wick candles can be limited in terms of throwing scent through large areas. This is where the 3-wick candles will come into play, and offer our scent throughout large portions of your home. Through research and testing, we will find a vessel that will add to our already sleek vessels.
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We hope that you enjoyed our 2024 roadmap and are as excited as we are for 2024. It will be a big year, and Ottawa Custom Candles is ready for the challenge.
Regards,